Backpage Rising (2004-2010)
Everyone else is talking, even celebrating the end of Backpage.
My three-part series will document the birth, reign and defeat of this online First-Amendment warrior.
This first part details the birth of Backpage.
New Times Media
In 2004, New Times Media (later known as Village Voice Media) began to notice that digital classifieds such as Craigslist were skyrocketing. New Times Media was based in Phoenix, Arizona and were publishers for alternative newspaper weeklies. Upon realizing the popularity of the digital age, Backpage was born. This simple idea would grow to become a controversial topic while also becoming a second popular choice for USA classifieds.
The company named it Backpage since it literally consisted of the classifieds that would appear on the back page of their published weeklies. Backpage was free of charge when it first started. Sellers could post for free, even those who had a more provocative business in adult services.
Categories included services, automotive, personals, musicians, adult services, etc. The categories represented the First Amendment created traditions of New Times Media's alternative weeklies.
The adult services category would soon initiate Backpage's rise to infamy. It would also become widely known and profitable throughout its presence. Adult services included escorts, erotic massage, strippers, and New Age adult-oriented services.
The free advertising was highly beneficial for adult entertainers. Backpage also didn't have numerous limitations such as rival, Craigslist, when it came to posting. The myriad of freedoms within Backpage was paradise for adult advertisers.
The Digital Renaissance
With a new millennium, new changes happened. The 2000's was the dawn of enlightenment for adult entertainers. The digital age sparked a rebirth for the industry.
SAFETY & Empowerment
Workers could now screen an individual to make sure they weren't dangerous instead of just going by a gut feeling within the street walking realm. Workers could determine law enforcement instead of being easy targets themselves for police whilst visible on the streets. This new power meant that were now in control of their own business.
TALENTED AND SEXY
With web design, workers could showcase their creativity and their intellectual abilities. Their blogs could give readers insight of the industry from their own perspective. Their images displayed their best and prominent physical features as well as various luxuries. Hell, the well-known entertainers pranced around in elegant outfits and expensive cars across their domains.
The internet gave these individuals the power to convey an image to society that they looked like any other person in the everyday world, they had interests that any other person would have, and they had feelings just like any other decent soul would. Ultimately, sex workers are currently unbeknownst to many because they simply resemble the general population.
The image of the desperate, dirty drug-addicted worker that needed to be rescued from the streets would slowly become a malicious stereotype of sex workers.
Craigslist Blog - May 2009 Archive
Craigslist Overthrown, Backpage Crowned
Advertising on Backpage was free in the beginning, but there was an increase of legal issues surrounding sex trafficking, mainly child sex trafficking. This caused the introduction of credit card payments. The legal age to have a credit card is 18-years-old in the USA, so this was a way to combat this issue.
Even though it cost to advertise, it was still cost-effective for workers. The ads were cheap and the ads were guaranteed to stimulate business. Everyday, more and more ads were created while more and more suitors viewed.
On September 3, 2010, in response to pressure from a variety of governmental agencies, Craigslist removed the adult services category from its U.S. sites.
Craigslist Sex Ads Go Offline
THE NOTORIOUS BP
This event would make Backpage the champion of adult entertainment classifieds nationwide; however, its notoriety would also inspire insidious activities within the next few years.