Important SEO Elements
SEO stands for Search Engine Optimization, and it’s essential for a provider's website to being successful. SEO helps your website gain more visibility within search engines. I’ll show and explain the most important elements that are key to having strong SEO. The key elements are Title Tag, H1 Header Tag, Rich Snippets, Page Content, Robots.txt, and Image Tag. If you’re lost already, don’t worry! I’m going to explain these terms with super simple lingo so that you can better understand it.
I’m going to use my lovely friend’s Audrey Amour’s website for my demonstration!
The title tag is crucial because it shows up in important places! It’s in the browser’s title bar, the browser tab title bar, and it is also the title of your listing in search engine results. The title tag is what you want people to expect from your website’s page.
The main keywords should be your title tag, and be sure to keep it less than 65 characters. Less is more!
H1 Header Tag
Every page of your website needs ONE H1 header tag. This tag tells your visitors what the page is about! Make sure they’re not long. The most important keywords should be included within the header. The title and H1 tags for same page should differ slightly, but don’t worry if they don’t. Your website won’t be lower in results if they’re the same.
Rich Snippets are small pieces of code that are added to your website HTML that tell search engines to display your search results with extra details included.
The content on your website's pages — the visitor-facing text — plays an important role in search engine optimization. Search engines might use snippets of text from your page if it doesn't contain a description tag, or in some situations the search engine might display page content that is more relevant to a user's search. See How Search Engines Use It for an example. In addition to being well-written and informative, your content should also:
* Use page keywords often
* Be updated frequently (at least once every few weeks)
* Include between 300 and 700 words
* Contain original material that isn't duplicated across multiple pages
* Avoid long blocks of text (1-4 sentences per paragraph, ideally)
* Favor shorter sentences (10 words or fewer)
* Incorporate both bulleted (unordered) and numbered (ordered) lists, where appropriate
Robots.txt are only needed if your website contains elements that you don’t want to be indexed by search engines; furthermore, you can use it to block specific search engines as well.
Search engines love when there’s a both images and text. Since a search engine can’t ‘see’ your image, image tags are essential since they basically help search engines understand your images. When the image tag is utilized correctly, your images will show up in image search results and on blended search results that display images, news, places, etc. on a single page!
Now, to get a lot of SEO from your images, use keywords in from your image filename, alt attributes and title attributes! I’ll describe more here:
Be logical when choosing a filename. When your file is numbered or another non-specific format, then search engines can’t really see much detail about your images! Be sure to describe the image and use keywords, and you can even use your stage name followed by a number. Audrey saved her images along with a number such as Audrey+Amour4.jpg.
Be sure to add the ALT attribute to your Image Tag! This is the most crucial attribute to search engines! It gives search engines more information about the image.
Title attributes are great! When a user simply hovers over an image, then they’ll see a slight description of the image. Here’s an example:
SUBMIT TO DIRECTORIES
These directories help your site get indexed by various search engines, and it helps your SEO!
SUBMIT TO SEARCH ENGINES
You can also submit your website to various search engines such as Google.
Meta keywords are beneficial for SEO since they tell search engines the topic of your page. Be sure when choosing your meta keywords that the keyword depicts the content of your pages. Be sure to include a short summary in your pages with your keywords. I just use basic keywords such as New Orleans, escort, GFE, etc. Here's how keywords help: